Is the enquiry genuine? #leadqualification

Whenever we receive an enquiry we always make sure we ‘qualify’ the enquiry in.  We don’t want to waste prospective clients time and effort if our menu’s don’t suit, our costs don’t fit and we don’t have the date available.  To make sure of this we always ask a number of pertinent questions, lets face it when someone enquiries about menu’s whether it is for an event, a party or a wedding, they roughly know what they want and at what cost.  So beware the people who are deliberately vague.  We have experienced 2 examples of this recently.   Continue reading